A Brief Overview of the History of Branding
Since the time people created goods to trade or sell, or as far back in time as when people owned cattle, there have been trademarks, symbols, signs or posters, pictorial signs, and hawkers.
In order to distinguish their goods, craftsmen imprinted trademarks on their goods and creations to signify the maker and origin. Ultimately, trademarks assured the buyer or trader of the quality of the merchandise.
To denote ownership of property, at first cattle were branded with paint or pine tar; later, unfortunately, cattle and sheep were branded with hot irons. Humans were also branded for various reasons. Slaves were branded to mark ownership; criminals were branded with disgrace. During World War II, victims of Nazi persecution who were interned in concentration camps were branded with numbers. Horrifically, people have used branding to indelibly mark people and animals. For a sound purpose, tradesmen have used branding to mark possessions and goods. Although some terms and connotations stay in our vernacular, for the most part, the negative connotation of branding has been abandoned for one that is positive and commercial, referring to the use of distinguishing brand name goods and services.
A Brief Overview of the History of MASOUM
The founder of MASOUM brand is Masoumeh Lak khosravi.She always had to fight so hard to reach her goals.The main goal of her life was to become the owner of one famous brand in the field of bags and clothing. She made her best to attain her goal and she succeeded. she graduated in the bachelor course of study in fashion design (model A) field of study and she registered her brand under the name of “MASOUM”. MASOUM workshop is located in Iran , Isfahan.All MASOUM creations are hand-made and are crafted in limited numbers with outstanding passion, skill and precision.
The CV of Masoumeh Lak Khosravi
2017 Continuing education in France (master Art Management)
From 2016 Graduate in Bachelor of fashion design in Azad Najaf Abad university
11 August 2012 Diploma of engraving on leather
2004 Certificate of mathematics
2011 Stage of engraving on leather
Summer of 2010 Stage of figure drawing and portrait
Summer of 2010 formation at bag leather production by hand
Summer of 2008 Stage of painting on leather and tissue
Actuellement Assisting in a project of shoes evolution in different historique periods in Iran
2016 writing the book «geometrique Figures » will be published a low months later
December 2014 Firs rank in visualization student festival
October 2014 Registration of commercial brand in the name of ((MASOUM)) in iran that producing
natural leather handmade feminine bags equipped with handmade fittings
Avril 2014 Catching the commercial card &A membership in isfahan chamber of commerce
From 2010 Production of carpets and cushions and bags and accessories in leather for sale
French : B1 level
English : Intermediate
Persian : Maternal language